Saturday 12 December 2015

Media Prima (2)

A Pleasant Surprise

Author: Icon8888   |   Publish date: Thu, 13 Aug 2015, 07:55 PM 


Since I wrote about Media Prima on 12 July 2015, share price has come down substantially.



Because of that, I was expecting a horrible set of result, probably with EPS around 2.5 sen. But this evening, Media prima announced its latest quarter result with EPS of 3.96 sen. It was indeed a pleasant surprise.

The company also declared 3 sen Dividend.

Media Prima's results is seasonal in nature. The most appropriate comparison is between this quarter and June 2014 quarter, which I highlited in green and blue respectively.



Revenue wise, this latest quarter is lower than June 2014 by 6%. However, profit after tax was 16% higher, driven by higher EBIT margin of 15.9% (vs 12.5% in June 2014).   

This is not surprising as the group undertook a Mutual Seperation Scheme that cost them RM78.9 mil but will save them RM39 mil per annum, or RM9.9 mil per quarter.

For details of the performance of the group's various divisions, please refer to the table, which is self explanatory.

Please don't rush in to buy tomorrow, because I want to buy first. Ha ha

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